A Day Steeped in History
Whether she’s your mum, the mother of your children, your mother-in-law or a mother figure, the mums in our lives are beyond compare. And, as mums ourselves, we’re grateful for that one day dedicated to us!
In New Zealand, Mother’s Day is celebrated on the second Sunday in May each year, but the history of this special day is steeped in a past rich in paganism, Christianity and world peace!
The ancient Greeks and Romans held festivals to honour the mother goddesses, Rhea and Cybele, while in medieval times in the UK, people would return to their mother church on the fourth Sunday of Lent. Following the American Civil War, Ann Reeves Jarvis organised Mothers’ Friendship Day to promote peace between former Union and Confederate soldiers, and, in 1870, suffragette, Julia Ward Howe, wrote a Mother’s Day Proclamation, calling on mothers to unite and promote world peace. By 1914, US President Woodrow Wilson, officially established the second Sunday in May as Mother’s Day…and, inspired by the American tradition, New Zealand followed suit!

Not Just Flowers
We know of at least one mum who can’t handle flowers – they set off her hay fever! Luckily, we have a gorgeous range of gifts and gourmet treats that’ll make your beautiful mum feel special.
In fact, we’re now stocking Choice Fruits from Greytown. This handcrafted range of premium preserves, chutneys, jellies and condiments are, quite simply, divine! Made with the finest ingredients and bold, unique flavours, Choice Fruits elevate cheeseboards and everyday meals, and make the perfect foodie gift!

Send Mum a Smile
Even if you can’t be with your mum in person this Mother’s Day, you can still send her a smile when you send her flowers!
Give us a call and we’ll arrange delivery of a beautiful bouquet that’ll have her beaming all day.
Can’t decide what flowers you want? No worries. Trust our fabulous florists and they’ll craft something stunning to celebrate Mum in style!

Make Mother’s Day Every Day
Whether she lets you play your music in the car, kisses your scraped knees better or mends your first broken heart, your mum is always there for you.
So, maybe it’s time we’re there for her every day too. She’ll still love her cold toast and milky tea in bed and a family picnic at the bottom of the garden, but if you’re after a little more inspiration,
How about a Week of Mother’s Day, all available from Victoria Florists:
- Day One Fresh Flowers
- Day Two Card
- Day Three Choice Fruits Condiments
- Day Four Chocolates
- Day Five Dried Flowers
- Day Six Cuddly Teddy Bear
- Day Seven Daisy Chain Club – subscription bouquets!

Mum Loves You
Just remember, whatever you do for your mum on Mother’s Day, it will melt her heart. As mothers ourselves, we can vouch that we love our flowers and our little gifts…but when they’re given with a smile and a hug, or a phone call and a card, our Mother’s Days are complete!